beacon technology
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What is Beacon?
Beacon is a class of Bluetooth Low Energy (BLE) devices that broadcast their identifiers to nearby portable electronic devices. The technology enables smartphones, tablets and other devices to perform actions when in close proximity to a beacon. It can be used to determine the device's physical location, track customers, or trigger a location-based action on the device such as a check-in on social media or a push notification.
Proximity Marketing
Beacons help in utilizing location technologies, and communicating with nearby portable devices
Indoor Navigation
Beacons can be used to locate objects and people inside a location
(e.g. markets, galleries, boutiques)
Auto Check-in
Check-in apps can receive the Beacons' signals and automatically perform check-in procedures.
Broadcasting
Beacons can broadcast predefined URLs(e.g. promotion websites) to mobile devices.