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big data

comes with bigger ideas

What is Big Data Analytics?

Big data analytics is the process of collecting, organizing and analyzing large sets of data (called big data) to discover patterns and other useful information. Big data analytics help organizations to better understand the information contained in the data, and also help identify the most important data to the business and future business decisions.

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Enterprises are increasingly interested in actionable insights in their data. Many big data projects originated from the need to answer specific business questions. With suitable big data analytics platforms in place, an enterprise can boost sales, increase efficiencies and improve operations, customer services and risk management.

Where is the Data?

Transaction Data

Transaction data mainly
comes from POS, CRM and ERP. These include invoices, inventory,  purchase history and customer demography.

Social Data

Social data comes from social media platforms such as Facebook, Instagram and YouTube. It helps to mine  customer sentiment to support marketing and customer service activities.

Weather Data

Weather affects everyone every day. Weather forecast and regional weather conditions  including warnings, temperature, and rain are important parameters to predict customer behaviour.

Machine Data

Machine data can be gathered from industrial equipment, real-time data from sensors and web logs that track user online behaviours.

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